s7eng

Online journal by Shawn England

Unwired

Tuesday, August 09, 2005

Cellular insanity may be coming to a close

Texas instruments has announced a new chip that will lower the cost of cellular handsets. This could be the begining of the carriers offering inexpensive handsets at no contract. NO Contracts would mean happier customers. No more customers getting mad because they damaged their phone, and didn't realize they couldn't get one at sale price.

BUT, knowing the industry, they will not do away with contracts. They are convinced the only way to make money is to lock people into contracts. Funny, the telephone company didn't have to lock people into contracts and they flourished.

I challenge the cellphone industry to sell the handset at their worth and the customers will respond positively. I even think it could increase sales, as there are those people who avoid cellphones because of the contracts.

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